Pay-per-click allows the ability to purchase the real estate at the top, bottom and sides of search engine result pages. While these results must be paid on a per-click basis, the pay-per-click platform offers complete control over the keywords that trigger an ad and the message the ad conveys about a particular business. PPC allows the opportunity to ensure that your business is in front of potential customers searching for your products and services 24/7.
Google AdWords Pay-Per-Click
Leveraging our Google agency team partnership, we build Google AdWords campaigns that show high conversion rates and proven ROI. Working closely with our agency team our campaigns are optimized to give high quality scores resulting in lower costs and more conversions for your business. Higher quality scores typically lead to a lower cost per click (CPC), giving your business more targeted traffic at a lower overall cost. We work closely with you to identify the KPIs that determine success of a campaign, and then report against those KPIs each month in order to continually optimize for increased conversions.
Bing Ads Account Management
While the Bing search engine only represents 21% of total search market share compared to Google’s 64%, many customers find that leveraging PPC on the Bing Ads platform comes at a lower cost per conversion and is worth the additional effort in exchange for the increased exposure. Bing has shown continued growth in search market share for over five years and is not showing any signs of slowing down. Now is an excellent time to take advantage of lower competition on the Bing search engine and get your PPC ads up and running ahead of the competition.
Google Grant Support
We have worked with a number of non-profit businesses over the years supported by Google Grant in-kind funding. We know and understand the requirements to apply and receive a Google Grant for your non-profit, and can set up your AdWords account in a way that allows your business to best leverage the monthly $10,000 in spend. These requirements include a maximum cost per click ceiling of $2.00 and a maximum daily budget limit of $329, as well as ensuring that campaigns are only triggered by keywords and displaying only on Google search result pages.